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Hardcover - 9783030517687
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Beschreibung
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Perspectives on Art-based Management
Perspectives on Art-based Management
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 30. August 2021 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 248 Gramm |
| Format | Softcover |
| ISBN-13 | 9783030517717 |
| Seiten | 146 |
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