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Argumentative and persuasive strategies in advertising discourse

Argumentative and persuasive strategies in advertising discourse

von Monica Frunz¿
Softcover - 9786205791783
51,90 €
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Beschreibung

Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.

Details

Verlag Our Knowledge Publishing
Ersterscheinung 14. März 2023
Maße 22 cm x 15 cm x 1 cm
Gewicht 262 Gramm
Format Softcover
ISBN-13 9786205791783
Seiten 164