Applying IT Methods and Techniques in Marketing

Marketing and Information Technology used to be separate departments. However, after the major revolution in Information Technology that took place in the recent decades along with the birth of the worldwide web, they are becoming connected and almost inseparable. Applying IT Methods and Techniques in Marketing serves as a complete guide towards closing the gap between Information Technology and Marketing. The purpose is to make it easier for marketers to control, manage and monitor all resources, activities and people who will participate in the marketing process. It gives a closer look on how the revolution in Information technology that took place in the last decades have affected the Marketing process, introduce the new methods and techniques that have recently emerged and helped close the gap between Marketing and Information Technology, apply IT techniques and approaches to Marketing in order to organize and manage the Marketing process and apply Project Management phases, the Logical Framework, Service Management and Business Process Management approaches to Marketing.