Application of E-SCM strategies in the clothing retail sector

In this globalized era, world business setup has been changing. With the growing impact of information technology, contemporary consumers are increasingly adopting online resources to shop both on and offline. To meet this changing consumer habit, supply chain management has to shift its traditional linear sequence structure to agile, prompt, cost effective and real-time information integrated process to respond to worldwide consumer promptly. Information technology in the form of e-business enhanced this overall function of SCM. Diverse and revolutionary technology involvement is regarded the key aspect to enhance the information flow, among them RFID is regarded the pinnacle one till today. Therefore, in this growing era of information technology, the paper aims to investigate how e-SCM strategy, focusing on e-logistics, enhances the overall business performance taking cloth industry as an example. To do that E-SCM strategy has been described in perspective of e-fulfillment, e-procurement, e-distribution and e-transportation.