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Beschreibung
The research looks at why people purchase certain products and if factors such as age change the way in which brands and products are perceived and bought. This research question will be applied to the American electronics company Apple. Products that will be focused upon are the iPod, iPhone and MacBook. The brand of will be looked at to identify its effects on consumer purchasing, and uncover what it is that motivates potential and current customers to purchase these branded products.
An investigation into why consumers of different ages purchase Apple products
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 26. April 2016 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 119 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659879340 |
| Seiten | 68 |
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