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Beschreibung
Business-to-business (B2B) e-commerce adoption has become a necessity for most small and medium-sized enterprises (SMEs), allowing them to gain and sustain competitive advantage in a dynamic competitive environment. Accepting the fact that B2B is adopted at different levels based on different resources leads to the acceptance that competitive advantage is gained and sustained on a level consistent with the level of adoption. This study employs quantitative method based on the positivism philosophy and deductive approach. A questionnaire survey technique was used to collect the data from the American and Egyptian manufacturing SMEs. Moreover, it used structural equation modelling with a sample of 320 and 260 manufacturing SMEs in the United States of America and Egypt respectively.
Details
| Verlag | Noor Publishing |
| Ersterscheinung | 24. März 2017 |
| Maße | 22 cm x 15 cm x 2.2 cm |
| Gewicht | 530 Gramm |
| Format | Softcover |
| ISBN-13 | 9783330856455 |
| Seiten | 344 |