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Beschreibung
In considering the case of the Italian vehicle manufacturer, this book tries to answer the following question: What are the key business communication issues facing a multinational aiming to consolidate its position in an intensely competitive global environment? The analysis is carried out within the discipline of business communication, a multidisciplinary area encompassing discourse analysis, applied linguistics, legal, economic and marketing discourse, terminology and translation studies, cross-cultural studies, labour law, and industrial relations.
Aspects of communication at the corporate level
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 06. April 2012 |
| Maße | 22 cm x 15 cm x 1.4 cm |
| Gewicht | 334 Gramm |
| Format | Softcover |
| ISBN-13 | 9783848494491 |
| Seiten | 212 |
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