Analyzing consumption pattern of major food products in Gorakhpur,U.P

In the modern world, there is no doubt that the consumer is the king and every organization around the world wants lion's share in the market and profit. Sectors that are organized in the food industry will increase awareness of food brands. There are always logistics and other social and cultural constraints to providing food and services consistently to a population of 130 crores. These voids are filled by small local companies. National and International organizations have spent billions of dollars in research to understand the culture and buying behavior of Indians. In the current scenario, consumers are increasingly exposed to a choice between global and local brands. In a global marketplace, it is important for marketers to understand consumer choice patterns and determine why some consumers prefer global brands to local brands. Indian consumers are very price sensitive and look for the best bargain be it local or universal products and companies should avoid short-term profit schemes. A clear message should be on products in simple language. Government should educate people on the food labels, nutritional values, and other jargon used by companies.