Analysis of Marketing Wheat in Seru Woreda, Oromia, Ethiopia

This study was aimed at analyzing marketing of wheat in Seru Woreda of Arsi Zone, Oromia National regional state. The specific objectives of this study were to identify wheat marketing channels; examine the performance of wheat market; and identify factors affecting wheat market outlet choice decisions of wheat producers. The study was based on the data collected from both primary and secondary sources. The primary data were collected from 120 farmers and 27 traders in the wheat market. Descriptive statistics, marketing margin analysis and econometric model were employed to analyze the data. A multinomial logit model was employed to identify factors affecting wheat market outlet choice decisions of wheat producers. The study result revealed that the major actors in the wheat marketing channels in the study area are wheat producers, collectors, wholesaler and retailers. On top of these, market chain is governed by wholesalers who have capital advantage over the other chain actors.