ANALYSIS OF LIQUIDITY AND PROFITABILITY BEHAVIOR

The purpose of this work was a study of the liquidity and profitability behavior of companies that recently went public on the Brazilian stock market, involving all economic sectors, listed by Bovespa. The dynamic financial management model, disclosed in Brazil by Michel Fleuriet and his team, was chosen to be part of this study. Information was added on the differentiated levels of corporate governance required by the Bovespa, as all companies entering the stock market are strongly committed to demanding management and transparency rules. The stages of the IPO process were also presented. Through traditional accounting indicators and indicators created to meet and complement the analysis that was carried out in a study that presented the economic-financial profile of companies that are increasingly entering the capital market.