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Analysis and measurement of the anchoring effect in the Bogota population.

Analysis and measurement of the anchoring effect in the Bogota population.

von Luis Felipe Sanchez Gomez
Softcover - 9786206918561
39,90 €
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Beschreibung

The anchoring effect is a bias in people's decisions and responses, caused by the involuntary interaction between Thinking Systems 1 (Instinctive) and 2 (Rational) and activated by the way in which situations or questions are formulated by including information from irrelevant variables. This bias leads to inconsistencies in the predictions about individuals' decision making with respect to those expected by orthodox economic theory, where individualism and rationality predominate in the search for equilibria that maximise expected utility.

Segmented by socio-economic variables

Details

Verlag Our Knowledge Publishing
Ersterscheinung Dezember 2023
Maße 22 cm x 15 cm x 0.4 cm
Gewicht 96 Gramm
Format Softcover
ISBN-13 9786206918561
Seiten 52