Analysis and Evaluation of Online Banking Services

The emergence of new information and communication technologies in various sectors of the world economy has changed the way service providers relate with their customers. Banking is one of the sectors of the economy where the applicability of technological innovations is essential to obtain the quality levels expected by their customers, judging by the competition in the sector. Electronic banking has become one of the communication vehicles that offers great economic advantages to bank customers, in addition to the efficiency and speed with which operations are carried out, in a world where time is becoming an increasingly scarce resource. The creation of Internet Banking has provided the sector's customers with alternative ways of service. The purpose of this paper is to contribute with suggestions aimed at encouraging the use of remote channels, so that the Internet Banking service is the preferred channel of communication between banks and customers, to the detriment of their physical presence at the branches.