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Beschreibung
Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times.
The following models were used:
- Strategic orientation of companies (Porter) ;
- Bowman's competitive strategy options (Bowman);
- PEST / STEP analysis;
- 'Five Forces' model;
- Resource Audit;
- Value Chain analysis
Details
| Verlag | GRIN Verlag |
| Ersterscheinung | 13. Januar 2017 |
| Maße | 21 cm x 14.8 cm x 0.3 cm |
| Gewicht | 51 Gramm |
| Format | Softcover |
| ISBN-13 | 9783668343023 |
| Auflage | 1. Auflage |
| Seiten | 24 |
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