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Beschreibung
The Internet as a marketing tool is coupled with many benefits for the tourism and hotel industry, which facilitate communication and interaction between this sector and the customers. Over the recent years, e-commerce has been increasingly adopted in this industry. The growth of e-commerce in the tourism and hotel industry has been accelerated by various factors including technological development, internet penetration among household, and increased competition in this industry.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 17. September 2018 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 119 Gramm |
| Format | Softcover |
| ISBN-13 | 9783330043701 |
| Seiten | 68 |
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