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An Information Systems Driven Approach to Competitive Advantage

An Information Systems Driven Approach to Competitive Advantage

von Ambrose Kinyanjui, Kevin Njeru und Wilkister Dinda
Softcover - 9783659888007
64,90 €
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Beschreibung

This Book is an Invaluable source of competitive insights for Information systems adoption and their role in driving competitive advantage for firms. It is relevant for Information Systems experts and students who would wish to gain the much needed insights into the complex field of Business/IS Alignment. It is written in simple to comprehend English with relevant case examples which make it easy to conceptualize and understand data analytic concepts even for starters. It covers areas of Dark data, Big data, IS strategy and alignment and Information Governance; showing the relationship between all these concepts and their relevance in driving organizational performance.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 31. Mai 2016
Maße 22 cm x 15 cm x 1.1 cm
Gewicht 268 Gramm
Format Softcover
ISBN-13 9783659888007
Seiten 168