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Beschreibung
Revision with unchanged content. Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.
A Quantitative and Qualitative Research
Details
| Verlag | AV Akademikerverlag |
| Ersterscheinung | 22. August 2012 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 119 Gramm |
| Format | Softcover |
| ISBN-13 | 9783639454437 |
| Seiten | 68 |