AN ECO-FRIENDLY MARKET APPROACH

Green products have brought tremendous change in the business by inflicting aspects about pollution free life. Potential ecopreneurs are influenced by array of motives in the decision making process. There are a number of barriers that hinders from starting the business. Majority of the business firms are currently trying to adopt green practices and also they have identified environment friendly solutions which can be easily implemented in their organization. At the academic level it is utmost important to educate and train the graduates towards pollution free business and activities that mitigate environment degradation problem. Ecopreneurship is the most sustainable solution to the rising imbalance of nature and rapid destruction of natural resources. Ecopreneurship is still young and suffering from lack of sufficient empirical studies, this gap has to be filled by researchers and academicians.