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Beschreibung
This book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values of luxury: functional, social and individual while also addressing consumer guilt. the main terms individualism and collectivism were also discussed ¿
A cross cultur comparison
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 07. September 2015 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 256 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659772788 |
| Seiten | 160 |
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