An Analysis Of Intrapreneurship Within An Advertising Organisation

This book is a summary of Master Commerce research compiled to gauge employees¿ entrepreneurial behaviours in an organisation in Cameroon. The findings of the research showed that there is a direct correlation between organisation¿ performance and the level of innovation, creativity and corporate entrepreneurship within an organisation. The question, which arises therefore, is what factors influence employees¿ entrepreneurial behaviour? In order to gauge this, the corporate entrepreneurship assessment instrument (CEAI) developed for the first time by Morris and Kuratko in 2002 is used. This questionnaire aims to collect data regarding employees¿ perceptions of a number of organisational stimuli that affect their ability as intrapreneurs within their organisation. Questions of the CEAI are categorised according to management support-employees work discretion- rewards and reinforcement- time availability and organisational boundaries.