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Beschreibung
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 08. Dezember 2010 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 463 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349319176 |
| Auflage | 1st ed. 2011 |
| Seiten | 351 |
Schlagwörter
Businesskommunikation und -präsentation, Corporate Communication, Experimental Economics, Management, Management und Managementtechniken, Market Research and Competitive Intelligence, Marketing, Marketing und Vertrieb, Marktforschung, Organisationstheorie und -verhalten, Organization, Verhaltensökonomie
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