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Beschreibung
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
New Directions, New Media
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 27. August 2016 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 3406 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349321704 |
| Auflage | 1st ed. 2014 |
| Seiten | 265 |
Schlagwörter
Childhood - Adolescence and Society, Developmental Psychology, Entwicklungspsychologie, Kulturwissenschaften, Marketing, Marketing und Vertrieb, Media and Communication, Media Research, Media Sociology, Media Studies, Medienwissenschaften, Sociology of Culture, Sociology of Family - Youth and Aging, Soziologie, Soziologie: Familie und Beziehungen
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