Advertising language and its discourse

The language used in advertising has been the subject of different disciplines but very little has been done in linguistics. The main purpose of this book is to find cultural differences and give some analyses of the advertising language and explain how communication occurs between the advertiser and audience and find effective methods of advertising to enter the global market. The first chapter is a review of the literature covering what is advertising itself and cultural, semiotic, social, psychological and linguistic approaches of the advertising language. The second chapter is a discussion of some pragmatic theories. In the third chapter, I investigate another potential problem for relevance theory, posed by the language of advertising.