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Beschreibung
Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 01. Februar 2019 |
| Maße | 22 cm x 15 cm x 2.5 cm |
| Gewicht | 614 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659874734 |
| Seiten | 400 |
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