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Beschreibung
In modern conditions the advertising activity is considered as an independent type of business and as an element of the marketing complex. At the same time, the issues of formation of advertising activities from the point of view of assessment of their effectiveness remain insufficiently developed. At the same time, the practice of development of market relations shows that effective advertising activities are an important element of increasing competitiveness, accelerating the turnover of capital and, consequently, improving the efficiency of the enterprise.
Efficiency of advertising activities in the enterprises of the service sector
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | 07. März 2022 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 280 Gramm |
| Format | Softcover |
| ISBN-13 | 9786203204087 |
| Seiten | 176 |
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