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Beschreibung
Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2*2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 12. August 2016 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 131 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659933226 |
| Seiten | 76 |
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