Weitere Formate
Softcover - 9783031057304
181,89 €
Autorenfreundlich Bücher kaufen?!
Beschreibung
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Third International Conference, 2022
Third International Conference, 2022
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 08. Juni 2022 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 647 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031057274 |
| Seiten | 308 |
Schlagwörter
Herstellerinformationen
Bekannt durch
