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Beschreibung
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
Moving Forward, Looking Back: Advertising in the Advent of AI
Details
| Verlag | Springer Fachmedien Wiesbaden GmbH |
| Ersterscheinung | 03. Januar 2026 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 601 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783658491130 |
| Seiten | 363 |
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