ACTIVISM AND BLACK FEMINISM

This paper intends to analyze the importance and significance of the singer Beyoncé in mass culture, which positions her as a symbol of representativeness in black art and culture, in addition to identifying how the singer's discourse reaches a universal audience, making her become a spokesperson for social problems and socioeconomic minorities. By using the concept of 'Olympians', by author Edgar Morin (2002), the research contextualizes the artist's space in the media, as well as her relevance to the topic, since Beyoncé is in a prominent position worldwide in the entertainment industry. By contrasting Adorno and Horkheimer (1985), the research lists facts about the paradigm breaking that artists cause when dealing with social-political causes. The monograph is based on black authors such as Hooks (2014), Davis (2016), Berth (2019), Collins (2019), Almeida (2019), Collins and Bilge (2021), which are more appropriate to support the content of the speeches raised by the artist, contextualizing her as a representative of the black movement and, mainly, of the intersectional feminist movement.