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A Study on the Consumers' Perception for Khadi and Village Products

A Study on the Consumers' Perception for Khadi and Village Products

von Vijetha Shetty
Softcover - 9783659596384
39,90 €
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Beschreibung

Environment and Ecology occupy a prominent place among the key issues faced by the world today. In an era of degenerating environment particularly global warming, there are products like Khadi which is an energy conserving cloth and Village Industries products which are eco-friendly products that are classified as green products. It is essential to understand the perception and behaviour of the consumers towards these green products under the Khadi and Village Industries Commission that are manufactured in India. The objectives of supporting the KVI products are twofold- foster inclusive growth and encourage the production of eco-friendly products.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung September 2014
Maße 22 cm x 15 cm x 0.7 cm
Gewicht 167 Gramm
Format Softcover
ISBN-13 9783659596384
Seiten 100

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