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Beschreibung
This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.
- Episodic Reconstruction Method
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 10. Februar 2011 |
| Maße | 22 cm x 15 cm x 1.8 cm |
| Gewicht | 441 Gramm |
| Format | Softcover |
| ISBN-13 | 9783844300420 |
| Seiten | 284 |
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