A Multi Sector Investigation of Product Recall Strategies

A Product Recall is a generic term for removing a product from the marketplace, as well as a repair, replacement, or refund of a product. The effect of a product recall quite clearly threatens the continuity of an organization's operations. The objectives of research covers Establishing the process flow of product recall, Evaluate the various strategic options of product recall with respective likely outcome, Assess the product recall execution process with position of control over recall and effectiveness of corrective actions and Develop a checklist to effectively handle the product recall process. The study reveals the possible solutions for strategy architects for about reducing time to study the market at the incident of recall and identify the expected outcomes of strategy implementation with matching to prior incidences. The learning brings into light the techniques that use recall incidence as a leverage to enhance the brand image.