A cultural matrix and the green economy

This study aims to identify the perception of an organisation's stakeholders in relation to the cultural characteristics that make up a company's organisational culture. To help with this task, a cultural matrix was developed which gathers data that will identify the degree of perception of the aforementioned actors, and thus allow the organisation's managers to direct their efforts towards improving the perception of some cultural characteristics that may be misunderstood, and thus strengthen its culture. Nevertheless, determining its objectives and goals becomes more assertive and aligned with the organisation's strategies, as well as fostering the commitment and sense of belonging of its players to the organisation's strategies. In this way, the organisation can draw up strategies that can guarantee the company's survival in an extremely competitive and flexible economy. Only a strong culture that is well absorbed by everyone will enable managers to direct their players towards the strategically defined results quickly and effectively.