A Conceptual Analysis of the Metaphors in Selected Ekegusii Pop Songs

Pop songs convey social messages in different perspectives. Studies on pop songs reveal that composers employ metaphors to express their subjective feelings. The meaning of the metaphors in Ekegusii pop songs need to be interpreted to understand the message of the composers. The purpose of the study was to undertake a conceptual analysis of the metaphors in selected Ekegusii pop songs. The study was guided by the following research objectives: to identify the metaphors in the selected Ekegusii pop songs using the Metaphor Identification Procedure Vrije Universiteit; to analyse the metaphors in the Ekegusii pop songs using the Conceptual Metaphor Theory; and to determine the influence of the demographic variable of sex in the conceptualization of the metaphors in Ekegusii pop songs. The Conceptual Metaphor Theory was employed to map the metaphors in the Ekegusii pop songs into different corresponding conceptual mappings. The study employed the mixed methods research design. The target population was the Ekegusii speakers.