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Beschreibung
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 11. April 2014 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 220 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349482221 |
| Auflage | 1st ed. 2014 |
| Seiten | 152 |
Schlagwörter
Business Strategy and Leadership, Development Economics, Entwicklungsökonomie und Schwellenländer, Innovation and Technology Management, International Business, Internationale Wirtschaft - Internationales Management, Management: Innovation, Market Research and Competitive Intelligence, Marketing, Marketing und Vertrieb, Marktforschung, Strategisches Management
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