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Softcover - 9783030505653
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Beschreibung
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
Shaping Marketing Practices
Shaping Marketing Practices
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 04. November 2020 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 454 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783030505622 |
| Auflage | 1st ed. 2021 |
| Seiten | 137 |
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