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Beschreibung
The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
A Structured Approach for Driving Innovation in Your Organization
Details
| Verlag | Wiley John Sons |
| Ersterscheinung | 23. Oktober 2012 |
| Maße | 23.1 cm x 19.2 cm x 1.8 cm |
| Gewicht | 707 Gramm |
| Format | Softcover |
| ISBN-13 | 9781118083468 |
| Seiten | 326 |
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