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Why the networks can't beat Netflix:speculations on the US OTT Service

Why the networks can't beat Netflix:speculations on the US OTT Service

von Eun-A Park
Softcover - 9786202016629
35,90 €
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Beschreibung

The book asks why US mainstream audiovisual providers have ceded the initiative in OTT TV services to upstarts like Netflix, compared to market leaders in Japan and Korea who have much more eagerly innovated and adopted OTT services. In other words, why did innovation occur at the center of the media systems in Japan and South Korea further contributing to the entrenchment of the market leaders, whereas it occurred at the margins of the US system threatening the status quo?

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 12. September 2017
Maße 22 cm x 15 cm x 0.4 cm
Gewicht 102 Gramm
Format Softcover
ISBN-13 9786202016629
Seiten 56