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Beschreibung
This research is the first study applied a mix method of qualitative and quantitative to investigate the niche market ¿ ¿how and why Chinese students have made their choices of enrolling into a British postgraduate Business and Management (B&M)programme¿. In my sample, all Chinese participants were selected rigorously, they were studying a postgraduate B&M programme in seven Northwest universities of the UK in the academic year 2011/2012. The empirical findings indicate the paths in their choice processes and the factors/variables attracted the students from China to study the programme in the UK rather than in other countries.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 28. April 2016 |
| Maße | 22 cm x 15 cm x 2 cm |
| Gewicht | 495 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659877568 |
| Seiten | 320 |
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