Travel generating poles and their interference with road traffic

The intense traffic and poor road circulation around shopping centers are facts experienced by the population of large cities. This type of development is defined as a Travel Generating Pole (PGV), which causes impacts and interferences in road circulation in its area of influence. The objective of this work is to study to what extent a large shopping mall, as a PGV, interferes with the road circulation in its immediate surroundings. The municipal legislation (master plan law 8.655/2008 and decree 80.806/2014), establishes that before the installation and operation of enterprises, defined as traffic attractions, a Transit Impact Study (EIT), to complement the Neighborhood Impact Study (EIV), is to provide a preliminary diagnosis of the affected area, taking into consideration the impacts on the road system, the natural and built environment, as well as establish measures that can compensate and/or mitigate the undesirable effects. As for the research methodology, that of Portugal and Goldner was adopted, and in order to characterize the percentages of the travel categories, a source and destination survey was conducted.