Theoretical and Practical Research of International Public Relations

This book introduces the development process, representative figures and main viewpoints of international public relations and then illustrates the strategic management process of international public relations and the value and operation mode of each step. In the following chapters, the author will use a large number of practical cases to analyze the government international public relations of governments, enterprises international public relations, the basic principles of international public relations, the environmental analysis of international public relations (including the political environment, economic environment, cultural environment and their combinations), international public relations and national image shaping, international public relations and international communication, and international public crises. Of course, this book will also introduce many useful analysis tools as well as plenty of failure cases, but these failed attempts are also helpful to some extent.