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Hardcover - 9783030948368
80,24 €
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Beschreibung
A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.
Going Beyond the Hype
Going Beyond the Hype
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 04. April 2023 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 277 Gramm |
| Format | Softcover |
| ISBN-13 | 9783030948399 |
| Auflage | 1st edition 2022 |
| Seiten | 161 |
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