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Beschreibung
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Break the Rules of Marketing to Build Luxury Brands
Details
| Verlag | Kogan Page |
| Ersterscheinung | 03. Juni 2025 |
| Maße | 24 cm x 16.1 cm x 3 cm |
| Gewicht | 872 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781398624269 |
| Auflage | 3. Auflage |
| Seiten | 472 |
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