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The Impact of Perceived Service Quality

The Impact of Perceived Service Quality

von Lanyifan Wang
Softcover - 9783330078154
32,90 €
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Beschreibung

This book gives detailed analysis with easily understanding conclusion which will help marketers to understand a whole picture of how does each variable related to each other, so that they could take action into improving customer perceived service quality to gain higher customer overall satisfaction, in order to get customer trust and let customers become loyal by using service quality as a competitive advantage.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 25. April 2017
Maße 22 cm x 15 cm x 0.7 cm
Gewicht 161 Gramm
Format Softcover
ISBN-13 9783330078154
Seiten 96

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