The Hidden War: The Olympic Broadcast Bidding Process

¿They want us to be like three scorpions fighting in a bottle. When it¿s over, two will be dead and the winner will be exhausted" Roone Aredge. Long before the athletes are selected, the stadiums are built and the tickets go on sale there is a hidden war that leaves a trail of corporate destruction behind its path. We call it the Olympic Broadcast Bidding War. This a game of manipulation, counter-offers and backstage negotiations with the sole objective to secure the broadcasting rights of the iconic Olympic Games. But why? Is it worth the months of violent negotiations? Is the International Olympic Committee (IOC) adopting a profit-making scheme above the sporting interests of the Olympic Games? Are we witnessing the end of the television era because of millennials? Most importantly, how bright is the future of the ancient-Greek competition known as the Olympic Games?