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The Effect of TV Advertisement on Consumers Brand Switching Behavior

The Effect of TV Advertisement on Consumers Brand Switching Behavior

von Areesha Sultana
Softcover - 9783659294709
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Beschreibung

The study attempts to diagnose the factors and there impacts on brand switching behavior and suggest ways and means to develop the industry through effective advertisement. We have tried our level best to fulfill the following requirements of our topic, to: ___ Realize the public image of brands ___Discover significant features of advertisement which are admired by consumers against the services provided by competitors.

Study the factors effecting Consumers Brand Switching Behavior

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 21. November 2012
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 119 Gramm
Format Softcover
ISBN-13 9783659294709
Seiten 68