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THE EFFECT OF CORPORATE IMAGE ON CUSTOMER''S SATISFACTION

THE EFFECT OF CORPORATE IMAGE ON CUSTOMER''S SATISFACTION

von Amassoma Ditimi und Nduka Kelechi Sylvia
Softcover - 9783843354219
49,00 €
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Beschreibung

This book project is aimed at explaining the effects of corporate image on corporate image on customers'' satisfaction . However, this book project depicts that corporate image is consequently assumed to have an impact on cutomers choice of company when service attributes are difficult to evaluate. And further emphasied that customer satisfaction hasbecome a key component of virtually every corporate vision and mission statement.

A companys reputation and its customers satisfaction

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 30. September 2010
Maße 22 cm x 15 cm x 0.7 cm
Gewicht 167 Gramm
Format Softcover
ISBN-13 9783843354219
Seiten 100

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