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Beschreibung
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
The Marketing Leviathan
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 16. April 2013 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 206 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349334001 |
| Auflage | 1st ed. 2013 |
| Seiten | 138 |
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