The DNA of Creativity

Did you know that every author, without even realizing it, creates his stories through a cognitive-biological mechanism, and that you use this mechanism to create your everyday life? The process behind every story: while analyzing stories, Ludwig Friedberg fortuitously discovered twelve categories. As he continued his research, he found that a process in our brain - our self-preservation process, which ensures our survival - uses these categories to create both our everyday lives and the stories we tell and write. Friedberg's discoveries contradict the common assumption that creative talent is required to develop stories, because if you can use your self-preservation process and its categories to create your everyday life, you can also use your process and its categories - your cognitive-biological mechanism - consciously and purposefully to create stories. Say goodbye to writer's block: in this book, you will discover how your self-preservation process works with the twelve categories and how you can consciously use both, with three tools specifically developed for this purpose, to create countless original stories - for novels, screenplays, advertising, business storytelling, etc. To do so, you do not need any creative talent or AI, because the perfect software is already running in your head: your self-preservation process and its twelve categories. If early humans first constructed their everyday lives - using their self-preservation process and always the same twelve categories - and only later began to tell stories, the question arises: what did these stories consist of if their daily lives were their only source of inspiration? They consisted of precisely these twelve categories - see cave paintings. It follows from this that the self-preservation process and the twelve categories, rather than creative talent, are the prerequisites for developing stories. And this is also the reason why authors primarily develop stories in which characters - just like us and the first humans in real life - fight for their own goals in order to survive, whether financially, in love, in sports, as a detective, in "Star Wars", or in other areas of life. Because both the self-preservation process and its twelve categories are designed to ensure our survival, they constantly drive authors to write these kinds of stories.