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Beschreibung
The book investigates the Country of Origin (CoO) effect on Greek consumers¿ evaluation of wine. Special attention was paid to the socio-psychological factors behind social identities: consumer ethnocentrism (CE) and animosity. 160 surveys were collected and analyzed through SPSS. The findings of this research can motivate companies, seeking to go internationally, to consider/reconsider the role of sociopsychological factors on the perception of a specific CoO, as well as their effect on foreign product acceptance.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 12. April 2018 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 125 Gramm |
| Format | Softcover |
| ISBN-13 | 9786138348115 |
| Seiten | 72 |
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