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Beschreibung
This book is a co-construction (by the researcher and his field of action) of expertise on activities linked to territorial marketing, in particular the organization and management of the city's offer, which is an important link (because it is the product for which TM is designed) and yet rarely linked to TM. In this book, we have attempted to theorize the processes involved in marketing and its evolution towards territorial marketing. Moving on to territorial governance and territorial management concepts. Finally, we look at the tools used to build territorial offerings and their role in regional and city development.
From governance to marketing the local offer
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | Dezember 2023 |
| Maße | 22 cm x 15 cm x 1 cm |
| Gewicht | 233 Gramm |
| Format | Softcover |
| ISBN-13 | 9786206963356 |
| Seiten | 144 |
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